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The Naming Workshop -
Concentrated one-day program designed to generate naming possibilities for any product, service or company.
http://www.namingworkshop.com/ BrandWatch -
A model that enables any organization to control value and profitability of their brands.
http://www.brandwatch.nl/ The Naming Newsletter -
A quarterly electronic newsletter on the strategies and tactics of naming. Contains many articles, clearly indexed and easily downloaded.
http://www.namingnewsletter.com/ Positioning Resources -
A collection of articles and other resources on market positioning.
http://marketing.about.com/?once=true& Chaoticroots -
Sample items and discussion area related to institutional branding around urban street culture. Moderated by the staff of Howe Creative agency.
http://www.chaoticroots.com/ 10 Commandments of Power Positioning -
Marketing strategies for creating an endless stream of new, repeat and referral business.
http://www.aniota.com/~jwhite/success0.html BuildingBrands Limited -
Offers articles and newsletters on marketing, branding, communications and related skills.
http://www.buildingbrands.com/ New Products Workshop -
Positioning and repositioning of existing brands.
http://www.barryfeig.com/ Branding Asia -
Articles and monthly columns on branding in Asia. Includes brand news and exclusive searches to article databases.
http://www.brandingasia.com/ Inkwell Promotions -
Marketing and promotional services in merchandise and image coordination.
http://www.inkwellusa.com/ Social Marketing -
A short free course in social marketing and market positioning.
http://www.novartisfoundation.com/social_marketing.htm High Intensity Marketing -
Book providing executives with a managerially relevant framework, and strategic perspectives on marketing and brand positioning.
http://www.highintensitymarketing.com/
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